On September 1st, “Film and Television Art Education, Research, and Production Integration Development Seminar” was grandly held in Jilin Animation Institute.

This seminar is one of the important branch activities of the 18th China Changchun Film Festival. With the theme of "Cross-Border Integration, Building Dreams Together", it is committed to improving the quality of film and television talent training and better promoting the sustainable development of the film industry, which would accelerate the realization of the goal of building a strong film nation. Representatives from many domestic experts and scholars gathered in Jilin Animation Institute, taking the theoretical and practical exploration of "integrated development of education, research, and industry" as a model and case. They were conducted on the issues such as film and television education and industry potential, the integration path of film technology and art, and innovative practices, the experience and brilliant achievements of Chinese film development in the past ten years were shared and in-depth discussions.

This seminar is guided by the Organizing Committee of 18th China Changchun Film Festival and co-sponsored by China Film Critics Society, China Film Foundation Zhong Tangping Film Criticism Development Special Fund, and Jilin Animation Institute. Organized by School of Film of Jilin Animation Institute and Film Research Institute, co-organized by the Music, Dance, Drama, Film and Television Major Teaching Steering Committee of Jilin Higher Education Institutions and Jilin Media Society, with academic support from "Contemporary Film" and "China Film News".

Lei Zhenyu, Deputy Minister of the Propaganda Department of Jilin Provincial Committee

Lei Zhenyu, Deputy Director of Propaganda Department of Jilin Provincial Party Committee, attended the opening ceremony and delivered a speech. Liu Xuejun, Deputy Director of Education Department of Jilin Province and Deputy Secretary of Education Working Committee of Provincial Party Committee. Zhuang Yan, Party Secretary and Chairman of Changying Group. Zheng Liguo, Chairman and President of Jilin Animation Institute, attended the opening ceremony.

Liu Xuejun, Deputy Director of the Provincial Department of Education and Deputy Secretary of the Provincial Party Committee Education Working Committee 

Liu Xuejun said in his speech that in the face of the world’s major changes unseen in a century and the strategic overall situation of the Chinese nation’s great rejuvenation, the high-quality development of film and television art has an irreplaceable role in enhancing the country’s economic hard power and cultural soft power, and to achieve this goal ultimately depends on the improvement of talent strength. We hoped that Jilin Animation Institute can gather advanced academic concepts in the film and television profession through this seminar, explore effective guidance strategies, give full play to its own advantages, and export more film and television art talents with strong professional skills and high comprehensive quality to the society, launch more excellent works that enhance the people’s spiritual strength, continue to promote high-quality development of Jilin Province’s film and television industry, and contribute its due strength to the construction of Chinese "Film Power" and "Cultural Power"!

Zheng Liguo, Chairman and President of Jilin Animation Institute

Zheng Liguo pointed out that this seminar, with the theme of "Cross-Border Integration, Building Dreams Together", gathered the country’s most representative and influential film and television educators, industry experts and film artists to explore the artistic inspiration and film and television education, and innovative elements of the industry. Discussing issues such as the integration of film and television culture and digital technology, the training of film and television talents, and the innovative application of film and television animation technology, build an exchange and cooperation platform for Chinese film and television education and industry, and improve the overall level of film and television education and industry. Films are not only films of filmmakers, but also films of the country and nation. The role and function of films in the development of the country and nation are becoming increasingly important. We need to provide more outstanding film talents to the industry and the country, tell Chinese stories in the language of film, spread the voice of China, and provide talent support and contribution to the high-quality development of Chinese culture!

Huangfu Yichuan, Director and Researcher of the Integrated Media Center of China Film Art Research Center

Rao Shuguang, Film Theorist, President of China Film Critics Society, Former Secretary-General of China Film Association, and Former Director of the Film Art Center of China Federation of Literary and Art Circles

Hou Guangming, Film Entrepreneur and Former Party Secretary of Beijing Film Academy

Jiang Ping, Director of China Film Association, National First-Level Director, and Former General Manager of China Film Co., Ltd.

Hu Zhifeng, Director of the Academic Committee of China University Film and Television Society, Professor of the School of Art and Media of Beijing Normal University, Former Deputy Secretary of the Party Committee and Vice President of Beijing Film Academy

Li Haipeng, Founder & CEO of Da'an Film

The seminar was hosted by Huangfu Yichuan, Director and Researcher of Integrated Media Center of China Film Art Research Center. The seminar was divided into two parts, a keynote report in the morning and two round table forums in the afternoon.

Yue Wu, Secretary of the Party Committee and Supervision Commissioner of Jilin Animation Institute, Vice Chairman Liu Xin and school leaders Liu Zhenhua, Wang Chunli, Li Wanlong, Wang Xiaoyan, Zhang Yanwei, Peng Wei, Gai Shirui, Chu Yaxu, Xu Xiaoduo and some teachers and students attended the seminar.

The seminar is conducted through a combination of online and offline methods. According to the latest statistics, 120,000 people watched the graphic live broadcast of the opening ceremony of the Seminar on the Integrated Development of Film and Television Art Education, Research, and Production through Sina Jilin’s official Weibo @Jishibobao.