School of Creative Industry (SCI) was established in 2012, formerly known as the Cultural Industry Management Branch. In 2017, it was renamed the Business School of Creative Industry. With more than 700 students it has developed into four majors: Advertising, Cultural Industry Management, Marketing, and Internet Finance. The Advertising major has been rated as a characteristic high-level major in Jilin Province (category B) and a first-class undergraduate major in Jilin Province. There is one Provincial Experimental Bases for Innovative Educational Mode, one Innovation and Entrepreneurship Education Reform Demonstration Course , one Undergraduate Excellent Online Open Course, and two First-class Undergraduate Courses of Jilin Province .
Centering on the whole industrial chain of cultural and creative industries, the school cultivates leading cultural talents with "market consciousness, integrated thinking, innovative thinking and creative imagination" based on the demands of film and television, media, advertising, design, animation, games, art, publishing, investment and financing and other cultural industries for talents.
The school is committed to inviting the outstanding domestic and international experts as well as the professors and scholars from the top domestic universities, to form a double-qualified teachers and providing a consistent engagement and high stimulation for the teaching and industry practicing. Currently, there is a strong faculty of 33 full-time teachers, including 12 associate professors or above , 29 teachers with master's degree or above , and more than 40 guest professors.
The school has formed a linkage teaching mode of “important exhibitions and competitions”. Through the selection of high-end competitions inherited by various majors, the precise positioning of the exhibition and competition goals, and inviting expert and mentor groups for a comprehensive guidance. After several years of unremitting efforts, it has achieved outstanding results. In the past three years, more than 300 students have been enrolled Awards. The school has successively won honors such as “Gold Organization Institution of China University Student Advertising Art Festival”, “Outstanding Contribution Unit of Jilin Province Public Service Advertisement Contest”, “ONE SHOW Annual Best Creative University Award”, etc.