On October 29,Media Association of Jilin Province 2022 Annual Conference  and the academic forum of "Revitalization and Development of Film and Television Art and Media Ecology in Northeast China in the New Era" was successfully held in Jilin Animation Institute.

The conference was sponsored by Media Association of Jilin Province and hosted by School of Film of JAI. A large number of experts, scholars and industry elites from more than 20 universities and media organizations from inside and outside the province were invited to attend the conference through a combination of online live broadcast and offline main venue. This forum aims to discuss the revitalization and development of film and television arts education and media industry.

Zhang Wendong, President of Media Association of Jilin Province

Zhang Wendong, President of Media Association of Jilin Province, pointed out in his speech that Jilin Provincial Media Society is an important front for the research and sharing of media theory and media culture in Jilin Province. The society has always been actively promoting, implementing  the policies of the party and the state, grasping the correct guidance of public opinion, promoting the level of scientific research in the field of film and television media, and building a communication platform between the academic circles of universities and the media industry. Create a healthy environment for film, television and media industries. He stressed that all member units should strengthen cooperation, overcome difficulties,build new consensus and promote new cooperation under the condition of regular epidemic prevention and control, strive to practice the construction of socialist cultural system with Chinese characteristics in the new era, and contribute to the great development of film and television culture and media industry in Jilin Province.

Quan Yi,Director of Work Department of Social Science Association of Jilin Province

Quan Yi, Director of Work Department of Social Science Association of Jilin Province addressed the conference. He said that since its establishment, the Society of Media of Jilin Province has actively responded to the calls of the CPC Central Committee and the provincial Party Committee, paid attention to the industry dynamics and followed the pace of reform.

Zheng Liguo, Chairman and President of JAI

Zheng Liguo, Chairman and President of JAI attended the opening ceremony.

Liu Xin, Vice President of Media Association of Jilin Provinceand Vice Chairman of JAI

Liu Xin,  Vice President of Media Association of Jilin Province and Vice Chairman of JAI, presided over the opening ceremony.

Liu Zhenhua, Executive Vice President of JAI

Liu Zhenhua said that JAI has been adhering to the school-running characteristics:Openness and International Orientation,Integration of Education,Research of Industry ,Technicalization of Creative Products for a long time, combining talent training objectives with market demands, adhering to driving professional groups with industrial groups, focusing on professional resources such as animation, comics, games, virtual reality, film and television media art, promoting teaching with projects, promoting teaching with scientific research, and deepening the deep integration of industry and education.

Liu Junyi, Director of School of Film of JAI

Rao Shuguang, Film theorist and President of the China Film Critics Association

Zhou Yong, Executive Dean of the School of Journalism, Renmin University of China, Young Changjiang Scholar of the Ministry of Education

Zhang Guotao, Executive Director of the Media Arts and Culture Research Center of Communication University of China

Wei Zhe, General Manager of Education Department of Beijing Zhongke Dayang Technology Co., LTD., Practice Tutor of Journalism and Communication School of Northwest University of Political Science and Law

The insights of the four industry experts triggered the in-depth thinking of the participants and deepened their understanding of the revitalization and development trend of the Northeast film and television art and media ecology in the new era.

10 sub-forum academic activities were held online simultaneously. The 270 papers were selected from more than 30 universities at home and abroad, including Nanjing University, Beijing Normal University, Beijing Foreign Studies University, East China Normal University, Communication University of China, Minzu University of China, Hunan Normal University,Chinese University of Hong Kong, City University of Macau, University of Edinburgh, etc. There were nearly 500 attendees online and offline, the largest number ever.