On May 16, the Culture and Art Center of JAI was full of guests, the 2021 JAI Animation Education Development Forum was held here. 19 experts and scholars from Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, and National Higher Art Colleges passionate delivered, full exchanged and discussed on interdisciplinary construction under the background of the new liberal arts, thousands of teachers and students from JAI enjoyed this artistic feast.

This forum is sponsored by Animation Comics and Game Expert Committee of Committee of China Cultural Chamber of Commerce of the Private Sector, Electronic Sports Special Expert Committee of Association of Fundamental Computing Education in Chinese Universities, Jilin Association of Non-party Intellectuals, Animation and Game Association of Jilin Province and Jilin Animation Institute. Organized by School of Animation Art of JAI. Vice President of JAI Mr. Luo Jianglin presided over the opening ceremony of this forum.

The forum was centered on the theme of "interdisciplinary construction under the background of new liberal arts". The opening ceremony of forum, the keynote report, the scholars forum, New Ideas • New Media • New Technologies • New Culture Student Forum and others were separately launched successfully.

This forum aimed to explore the construction and development of interdisciplinary under the background of new liberal arts in the new era of comprehensive education development, promoted the development of education national widely, cultivated compound talents, integrated and enhanced interdisciplinary construction and animation majors under the background of new liberal arts. It is a significance to promote the construction of first-class animation majors and the development of educational connotation.

The animation education of JAI started in 2000 and has been the school's main specialty for two decades. In animation education, the school adheres to the three major characteristics of "Openness and International Orientation, Integration of Education, Research and Industry, Technicalization of Creative Products”, and highlights the professional brand building of animation. At present, the animation major of our school is the first major in the ranking list nationally and approved as a national first-class professional construction site. The school has successively been rated as "National Animation Teaching and Research Base", "National Animation Industry Base", "National Cultural Industry Demonstration Base", "Best Animation Education Institution" in the Chinese Culture and Art Government Award and "Top Ten Comprehensive Strength of Animation Education Institutions in the Pan-Asian Region".  It has made plenty of contributions to the prosperity and development of national animation education.

The Chairman and President of JAI Mr. Zheng Liguo delivered speech on forum

Mr. Zheng Liguo, member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, and the President of JAI, delivered speech on forum. He said that looking at the global picture of animation art, in the fields of animation education and animation industry, Europe, America, Japan, South Korea and other countries have rich experiences and models that are worth learning. We should promote the development of my country's animation education and industry while maximizing our strengths and avoiding weaknesses. With the advent of the 5G era, the deep integration of modern information technology such as artificial intelligence, big data, interactive technology, and fusion media with the animation profession has been accelerated, the cultivating of animation talents and the innovation of teaching research models have been comprehensively promoted, and the animation professional knowledge system and capabilities have been deeply updated, which has brought us new opportunities and real-time challenges.　

Jilin Animation Institute is willing to work with all professionals in the education field and cultural industry field to shoulder the sacred mission entrusted by times. The school will continue to strengthen the three major school-running characteristics of ""Openness and International Orientation, Integration of Education, Research and Industry, Technicalization of Creative Products”, continue to carry forward the school motto of "Self-esteem, Self-discipline, Innovation, and Creation", and insist on promoting the construction of professionals with industrial experiences. High-end industrial projects lead the reform of teaching, build a strong academic-industry docking practice teaching platform, a closed-loop integration system of the entire industry chain, and an animation industry agglomeration, vigorously cultivate application-oriented talents for industry chain of the cultural and creative industry, and strengthen the construction of animation disciplines and high-end professionals training model, which will make a greater contribution to the prosperity of animation education in our country! In particular, focusing on the spirit of the 15th Plenary Session of the 19th Central Committee of the Communist Party of China, following “14th Five-Year Plan” and the 2035 long-term goal, bring the strategy of cultural power should be put forward to further promote the creative leadership and talent training of young people in the animation system. Encourage them to "strengthen cultural confidence, promote national cultural strength, deliver righteousness, and transmit positive energy", consciously safeguard national development interests and cultural security, and carry forward excellent culture of the Chinese nation on a global scale; guide them to insist on putting social benefits in the first place, "Improve economic value, social value, and cultural value, and lead the animation consumer market", continue to create more sophisticated, artistic, well-made animation masterpieces, and promote the creative transformation and innovative development of Chinese excellent traditional culture.

The Secretary General of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of School of Animation and Digital Art of Communication University of China, Professor Huang Xinyuan; Deputy Director of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of Animation School of Beijing Film Academy, Director, Professor Li Jianping; Deputy Director of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Director of Animation and Public Art Research Center, Professor Wu Mingjian; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Assistant President of China Academy of Art, President of China Academy of Art Shanghai Institute of Design, President of School of Creative Design, Professor WU Xiaohua; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Vice President of School of New Media of Beijing Institute of Graphic Communication, Professor Yan Chen; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Beijing Forestry University Professor, Mr. Huai Yongjian; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of Northeastern University at Qinhuangdao, Professor Su Feng; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Director of Center of Humanities and Arts Education of Nanjing University of Information Science & Technology, Academy Vice President of School of Art, Professor Zhou Yue; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of School of Media Animation of LuXun Academy of Fine Arts, Professor Wang Yifei; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of School of New Media of Jilin University of The Arts, Professor Liang Yan; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Vice President of School of Architecture and Urban Planning of Huazhong University of Science and Technology, Professor Cai Xinyuan; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Academic leader of animation major of The Guangzhou Academy of Fine Arts, Professor Chen Zanwei; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, President of School of Film and Animation of Sichuan Fine Arts Institute, Professor Zhou Zongkai; Member of Ministry of Education's Steering Committee on the Teaching of Animation and Digital Arts in Higher Educational Institutions, Person in charge of the construction of national first-class animation specialty of Xi'an Academy of Fine Arts, Professor Huang Xiangdong; Vice President of School of Communication of Nanjing University of the Arts, Professor Shengjin; Vice President of School of Animation and Digital Media Arts of Communication University of Shanxi, Professor Sui Jinyun; Vice President of JAI and Dean of School of Animation Art, Mr. Luo Jianglin participated this forum.

Vice President of JAI and Dean of School of Animation Art, Mr. Luo Jianglin hosted this forum opening

Vice President of ASIFA Mr. Li Zhongqiu presided over this forum

Participating experts delivered speeches from the background of the "four new" background digital art discipline construction, why we should advocate critical thinking, animation art inheritance and teaching innovation practice, "technology + art" experience sharing, general discussion of new liberal arts and animation, digital media art majors talent training and practice, the theory and practice of digital media art and urban renewal, School of Innovation and Design of China academy of Art---exploring the innovation and practice of the cultivation of composite talents in art majors, the knowledge structure of design, drama and film under the background of new liberal arts Reflections, animation education strategies in the post-digital era, the cultivation of "innovative consciousness" in digital media art teaching, thinking and practice of animation professional construction under the background of new liberal arts, the integration of animation and ideological and political, the integration of animation and all media, the background of new liberal arts Animation creation and "cascade cycle" under the background: the global picture and characteristics of the international trade of animation products, media education, pattern transformation, and film culture---the construction and practice of animation professional training under the background of new liberal arts, and the direction of VR virtual reality---professional cultivating theory and practice, etc. and many other aspects gave experienced reports and detailed explanation.

Professor Zhou Yu from School of Art of Wuhan Business University, Associate Professor Dong Yusi from School of Radio, Film and Television of Liaoning University, Professor Ni Na from School of Art of Henan University presented this forum as well.