Recently, the winners of the 2024 "China College Advertising Art Festival" - 2024 Spring Collection Contest were announced. Under the guidance of Professor Mei Tingting from our School of Design, Huang Xinlei, a student majoring in Visual Communication Design, created "Yaya Children's Toothpaste Spring Festival Peripheral Design," which stood out from 15,491 creative entries and won the Bronze Award. Mei Tingting received the Outstanding Mentor Award.

    The China College Advertising Art Festival College Awards is a national-level advertising professional award for college students, which calls on university students across the country to create themed designs for well-known domestic and international companies. It serves as a professional creative activity for students in advertising, marketing, communication, art, design, new media, animation, and related majors, wielding extensive influence among advertising and communication-related institutions and students in China.

Awards Ceremony

    In this spring contest's creative solicitation, Yaya Children's Toothpaste Pump as the core proposition product was featured for the third time, with "Yaya's Fight Against Cavities" and customizable themes, setting up five major tracks for print ads, short videos, marketing planning, advertising copy, and comprehensive design, posing a creative challenge to 15 million college students. After four months of creation and solicitation, a total of 15,491 creative works were submitted and rigorously selected by brand owners, as well as academic and industry experts, ultimately yielding 20 award-winning works. The work "Yaya Children's Toothpaste Spring Festival Peripheral Design" by Huang Xinlei from our school received unanimous praise from judges and audiences for its innovative design concept and unique creative expression.

Our School's Award-winning Work: "Yaya Children's Toothpaste Spring Festival Peripheral Design"

    The outstanding achievements of our students from Jilin Animation Institute are not only a testament to our innovative education and practical talent cultivation, but also an encouragement for the school to continue deepening innovative education and nurturing more outstanding talents in the future. Going forward, Jilin Animation Institute will continue to uphold the principle of "Innovation Leading, Practice Cultivating," providing students with more platforms to showcase themselves and realize their dreams, and striving to cultivate more talents with social responsibility, innovative spirit, and practical abilities.