Recently, the annual winners of the 2023 Advertising Festival of Chinese College Students 2023 Autumn Collection Competition were announced, and after strict screening and fierce competition by the jury, the "Deer of the World - Double Deer Boy IP Image Variant Design" and "Return to Childhood", which were created by the class team under the leadership of teacher Mei Tingting of the Department of Visual Communication Design Major of the School of Design, won two national silver-level categories, and Mei Tingting was awarded the "silver-level instructor" prize. 

     The achievement of "two silvers awards" in the national competition is a kind of encouragement to the teachers and students of JAI, as well as the affirmation of their efforts. In this competition, our students performed well, actively play creativity, and perfectly integrated the theme and cultural creativity to create a series of innovative and artistic works. “In this competition, students learnt a lot, achieved good results and gained valuable experience, and more importantly, it inspired students' love for design and persistence in innovation.” Teacher Mei Tingting said. The award will inspire more students to actively participate in social practice activities and academic competitions, to give full play to their strengths and potentials, and to bring glory to the school.

2023 Advertising Festival of Chinese College Students 2023 Autumn Collection Competition Presentation Site

The Award Certificate of this Competition  

     In the future, adhering to JAI's "Integration of Education Research and Industry" school-running characteristics, School of Design will integrate design, technology, culture, industry and market, and carry out the talent training mode of "creative integration and industry-teaching coordination". Around innovation and practice, teaching in practice, innovate attentively and create better design works.

     Academy Award of Advertising Festival of Chinese College Students (hereinafter referred to as "Academy Award") is a national college advertising professional award, calling on college students across the country to carry out thematic creativity for well-known enterprises at home and abroad. It is a creative activity for college students majoring in advertising, marketing, communication, art, design, new media, animation and so on. It has an extensive influence among colleges and students majoring in communication and advertising in China. The Academy Award covers 5309 departments of 1830 universities in 23 provinces, 4 municipalities directly under the Central Government, 5 autonomous regions and 2 special administrative regions, and more than 1.5 million teachers and students directly participate in the competition every year. More than 400,000 creative works have been received from students from colleges and universities across the country. It is deeply rooted in colleges and universities all over the country, and its influence has been extended from colleges and universities to the advertising industry, and has become an important way for the industry to select talents, enterprises to obtain fresh ideas, and brands to explore younger.

     Award-winning Works

"Deer of the World - Double Deer Boy IP Image Variant Design" by Li Ang

"Return to Childhood" by Li Xinyu