On June 4, The Launching Ceremony of 2021 The 7th LIXING Innovation & Entrepreneurship Competition And Industrial Competition Road Show Promotion organized by Jilin Animation Institute and were held in JAI. Assistant to the President of JAI, Peng Wei, Assistant to the President of JAI Cultural Arts Group Co. LTD, Zhang Jialin, Operation & Management Center Deputy General Manager, Zhang Rui, and leaders from various schools, instructors, and junior & senior student representatives attended the launching ceremony.

The theme of this year’s competition is " Gathering JAI Moment • Creating JAI Future". Focusing on the overall objective of implementing JAI’s "14th Five-Year Plan" strategic layout, JAI continues to deepen the core cultures of "Innovation, Creation, Strive for Excellence, and Entrepreneurship". Create an innovative and entrepreneurial atmosphere, guide and help students to establish innovative awareness, cultivate innovative capabilities, and forge entrepreneurial spirit, support students and alumni of JAI to fully participate in innovation and entrepreneurship activities, and create a "Joint Entrepreneurship, Integrate Development" JAI multi-dimensional innovation pattern.

Exploiting game to promote learning, teaching, and innovation. Assistant to the President of JAI, Peng Wei, announced the planning program of " The 7th LIXING Innovation & Entrepreneurship Competition". JAI has been working with JAI Cultural Arts Group Co. LTD to fully integrate superior resources, focusing on exploring outstanding entrepreneurial teams and advantageous industry projects, actively promoting the branding of competition, transforming results and integrated with "production, study, research and application" closely since from 2015. This year the competition is open to JAI students, alumni and international teams. It focuses on cultural and creative industries. The participating projects include Internet products, radio, film and television, design services, culture and art, tourism and leisure, product production and marketing, advertising exhibitions, animation and entertainment, education and training, etc. At the same time, it is divided into the main unit of the industry proposition, the regular unit, and the youth red dream building unit,  all teams are divided into creative group, entrepreneurial group, and public welfare group for judging.

In terms of award setting, The 7th LIXING Innovation & Entrepreneurship Competition has more than 200 awards for the industry unit, 118 awards for regular unit, and 27 awards for the youth and red unit. At the same time, several individual awards such as the Best Creativity Award, the Most Commercial Value Award, and the Most Popular Award, as well as the Team Work Award, the Outstanding Organization Award and the Outstanding Innovation & Entrepreneurship Mentor Award will be issued; a bonus of RMB 500,000 Yuan will be awarded, and RMB 10 million will be invested into entrepreneurial fund. The winner of  regular unit and alumni unit will be recommended to representing JAI to participate in the 7th Jilin Province "Internet +" College Student Innovation and Entrepreneurship Competition. The international unit winning projects will be recommended to participate in the 7th China "Internet +" University Student Innovation and Entrepreneurship Competition International unit.

As a national cultural and creative industry application-oriented talent cultivating university and a output vital force of cultural and creative works, JAI has been committed to the cultivation of applied talents across the entire industrial chain of the cultural and creative industry since establishment, inspiring students’ enthusiasm for innovation and entrepreneurship, and comprehensive training new force of Entrepreneurship and Innovation. Focusing on the school-running characteristics of "Integration of Education, Research and Industry ", in the future, JAI will work with JAI Cultural Arts Group Co. LTD to integrate advantageous resources, promote innovation and entrepreneurship of students, alumni, society, and domestic and foreign universities, strive to build JAI entrepreneurship ecosystem and JAI Entrepreneurship philosophy, and promote the formation of new situation of joint entrepreneurship and integrated development.