The National Art Fund’s 2023 annual artistic talent training funding project implemented by Jilin Animation Institute - “Children’s Animation Stage Drama Screenwriter Talent Training” results exhibition playThe Secret of Matchessuccessfully premiered on December 26 at Changchun Taoli Mei Theater. Liu Xuejun, Deputy Director of Jilin Provincial Department of Education. Li Hui, Executive Deputy General Manager of Jilin Radio and Television Integrated Media Group. Su Wei, Deputy Secretary of the Party Committee and Dean of Jilin University of the Arts. Zou Yi, Vice Dean of Jilin University of the Arts. Hua Wenwen, Deputy Director of the Literary and Art Department of the Propaganda Department of Jilin Provincial Committee. Wei Shaofeng, Secretary General, and Shi Feng, Deputy Secretary General of Jilin Provincial Dramatists Association. Zheng Liguo, Chairman and President of Jilin Animation Institute. Yue Wu, Secretary of the Party Committee and Supervision Commissioner of Jilin Animation Institute. Liu Xin, Vice Chairman of Jilin Animation Institute. Some experts and scholars in the field of film and television media from universities in the province, and more than 300 children and parents attended the opening ceremony of the premiere and watched the performance live. Liu Xin, Vice Chairman of Jilin Animation Institute, delivered a speech. Liu Junyi, Dean of School of Film, presided over the opening ceremony. Li Xueyan, Director of School of Film, introduced the project.

Leaders take group photos with performing students

Liu Xin, Vice Chairman of Jilin Animation Institute, delivered a speech

Liu Junyi, Dean of School of Film in Jilin Animation Institute, presided over the opening ceremony

Li Xueyan, Teacher from School of Film introduced the project situation
Liu Xin expressed in her speech: The children’s animation stage playThe Secret of Matchesis the result of Jilin Animation Institute’s insistence on the characteristics and professional advantages of the Integration of “Education, Research and Industry”. It is an innovative attempt to closely integrate children's stage drama with animation technology and art. Jilin Animation Institute will take this project as an opportunity to continue to create outstanding artistic works that comprehensively integrate “Education, Culture, Art, Technology, and Market”. The school will give full play to and integrate its advantages in human resources, project resources, industrial resources, industry resources, etc., continue to launch more and better literary and artistic works, and contribute to the development of education and cultural industries in Jilin Province.
“Children’s Animation Stage Play Screenwriter Talent Training” is a 2023 artistic talent training funding project of The National Arts Fund, aiming to cultivate children’s animation stage play screenwriter talents that meet market demand. At the same time, it also brings “Drama Education” to primary and secondary schools to cultivate teacher-type screenwriting talents on campus. The project has recruited more than 30 trainees from across the country, and more than 20 experts have participated in the training and guidance.The Secret of Matchesis an outstanding performance work of “Children’s Animation Stage Drama Screenwriter Talent Training”.
Summary ofTheStory:
The Secret of Matchestells the story of the originally lively magic castle being occupied by the mechanical army. In order to defeat the rule of the evil scientist Dr. Eisman and rescue her dear grandma, the protagonist Freya used magic matches to travel to the magical ocean world and made many new good friends. With the help of Grandpa Turtle, Freya went from timidity to bravery, gained courage and wisdom from her friends, loudly called for environmental protection, and finally succeeded.


The entire performance was recognized by leaders and experts, arousing bursts of cheers from the children and parents. Sisi, a child at the scene, said: “This magical world is so wonderful and very attractive to me. Freya is so brave and she is a role model for me to learn from.” Ms. Yu said: “This is the first time I took my children to watch a children’s animation stage play.The Secret of Matchesbrought many surprises, the storyline is full of positive energy, and the protagonist Freya is brave, optimistic and full of wisdom. I hope Jilin Animation Institute will produce more such good children’s animation stage plays in the future, guiding children to bravely explore the world and truly educate and entertain.” The wonderful performance allowed the children to continue to have fun and experience a happy and wonderful “Animation Night”.


“Children’s Animation Stage Drama” is a concept first proposed by Jilin Animation Institute. It integrates animation art and technology with traditional children’s drama, which is an innovative development of Chinese children’s drama and injects new vitality into Chinese children’s drama. The successful premiere of the children’s animation stage playThe Secret of Matchesis a concentrated display of our school’s school-running characteristics and professional advantages of “Integration of Education, Research, and Industry”, which highlights the cultural charm of JAI brand. In the future, Jilin Animation Institute will continue to strengthen the training of professional talents in film and television drama screenwriting, film and television performances, animation, comics, etc., continue to create and launch classic children’s animation stage plays, and give full play to the “Drama Education” function of “Educational Drama”, to promote quality education for children in the country and make greater contributions to the development of education and cultural industries in Jilin Province!