Co-hosted by Jilin Publishers Association, Jilin Books and Periodicals Distribution Association and Jilin Cultural Industry Promotion Association, the fair adopted the theme Read Northeast, Savour the Fragrance of Books, Embrace the Future. It drew over 300 publishing and cultural institutions across the country. As a key cultural institution in Jilin Province, Jilin Animation Institute was invited to attend. Centering on its schooling feature of integrated teaching, research and production as well as achievements in industry-education integration, the institute set up exhibition sections including original film and television IP, new works of the Mountain and Sea Universe, digital interactive entertainment platforms and cultural and creative derivatives.
