Organised by the Hong Kong Trade Development Council (HKTDC), the 28th FILMART, one of Asia's leading cross-media and cross-industry trade platforms for film and television entertainment, was held at the Hong Kong Convention and Exhibition Centre from March 11 to 14. FILMART attracted some 750 exhibitors from 25 countries and regions, with more than 30 regional pavilions showcasing a wide range of the latest films, TV dramas and animation productions. More than 30 exciting events, including film and entertainment company launches, film tours, seminars, networking sessions and preview screenings, were held during the event, providing one-stop information on the latest industry news to industry players from around the world.
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As part of the HKSAR Government's "March of the Arts 2024", the event brings together industry leaders and global exhibitors to showcase the latest film and television productions and technologies, share global industry issues, and promote the industry's development of new opportunities in the international market. A number of film and television production companies, including CCTV, Media Asia, Emperor Motion Pictures, Anle Films, Alibaba Culture and Entertainment Group, Bilibili, Huace Film and Television, Daylight Entertainment, Iqiyi, Tencent, etc., have set up booths to showcase their latest productions. Meanwhile, the Hong Kong Baptist University and the Hong Kong Design Institute are also showcasing the latest artificial intelligence, visualisation and human-computer interaction technologies used in film production.
GroupPhoto ofRepresentatives fromJAI and Jilin JAI Cultural Arts Group
JAI was invited by HKTDC to participate in this event with Jilin JAI Cultural Arts Group, Beijing She Dream Pictures, and Shenzhen Jidong Box Culture and Creativity Company, aiming to broaden the international horizons and comprehensively push forward the international co-operation and promotion of film and television field. JAI comprehensively understand the situation of Hong Kong International Film and TV Exhibition, the promotion of AI technology to the film and television industry, and negotiate cooperation from the development of international film and television industry, film and television special effects technology, derivative product development, film and television work authorisation, focusing on the promotion of including the upcoming 3D animated filmZap’s Last Stand, the original 3D animated filmFrog Kingdomseries and the related derivative products, and the cooperation of film and television special effects technology. The delegation also discussed with the exhibitors from France, Germany, Italy, Thailand, the Philippines, Hong Kong China and other countries and regions to negotiate cooperation, showing the school animation, film and television production strength. It is not only conducive to our school's deeper understanding of the development trend of the international film and television industry, but also makes our school have a clearer understanding of the positioning and development of its own works, and fully demonstrates to the international film and television industry the quality of talent cultivation, the production level and the development prospects of JAI and Jilin JAI Cultural Arts Group.
Exhibition Communication Site
During the exhibition, JAI also held in-depth discussions with the Film School of Hong Kong Baptist University on projects such as teacher-student co-creation, research activities and student exchange programmes, looking forward to the follow-up comprehensive cooperation between the two sides.
Group Photo of Vice Chairman Liu Xin with Representative from the Hong Kong Baptist University Film School
JAI has always adhered to the schooling characteristics of "Openness and International Orientation", and it is committed to developing its own original IP, actively participates in major international exhibitions, enhances the influence of JAI in the international arena through the output of the brand in the international arena. What's more, JAI pushes forward the international cooperation, and actively promotes the original IP of JAI to enter the international market.
