Introduction of JAI

News time : 2017-07-05 09:07:29

Jilin Animation Institute was founded in June, 2000. It was admitted to be “Independent Undergraduate-level Private College” by Ministry of Education in China in 2008. At present, it has 11 branch schools: School of Animation Art, School of Game, School of Design, School of Advertising. School of Television and New Media, School of Film, School of Comics, School of Cultural Industry Management, School of Industrial Design, School of Virtual Reality and School of Civil Aviation. Their majors cover art, literature, engineering, management these 4 disciplines including majors of animation, digital media art, visual communication and others, 30 majors in total. Jilin Animation Institute has about 12,000 current students now.

The JAI enrolls new students from 30 provinces, cities and autonomous regions throughout the nation. In most of the provinces, it preserves the same student source with the key colleges and general public colleges. The employment rate of graduates keeps over 90%. In 2015, it has been evaluated as “Employment Demonstration College” by Ministry of Education. And the JAI is recognized as college with high employment rate, high quality of employment and high job-suited rate by social appraisal agency. Large quantity of graduates has been working in famous enterprise and in the industry of animation, game, digital media, and mass media in domestic and abroad and they are becoming the dominant talents in the industry.

The JAI carries the school motto of “Self-esteem, Self-discipline, Innovation, and Creativity”. Basing on the sense of “Responsible for Students, Responsible for Parents, Responsible for Industry, Responsible for Society, and Responsible for the Nation”, it sticks to the three schooling characteristics of “Openness and International Orientation; Integration of Education, Research and Industry; Technicalization of Creative Products”. We strive for strengthening the connotation construction, improving the schooling quality and cultivating applied and high-qualified talents for the nation and for local cultural industry.

Constantly deepening the talents cultivation mode under the integration of education, research and industry, and comprehensively promoting the establishment of practicing and teaching platform connecting education and industry. The JAI relies on the four industry groups, including animation and film, Internet, product design, and media technology, and plus the civil aviation, to lead the establishment of major groups for the 11 branch schools and their 30 majors. The freshmen and sophomores will learn foundations, the junior and senior students will learn professions and they will choose a platform they interested to have internship. In this way, we improve the integration and fusion of culture, art, techniques and market, the good interaction between education and industry, and a perfect connection between talent cultivation and market demand. And it also provides students with an effective platform for cultivating their career idea, company idea, and market idea.

The JAI has made lots of efforts to enhance the technique innovation support to art, culture and market. Therefore, it has established “The Modern Animation Technology Engineering and Research Center of Universities in Jilin Province”, “The Game and Interactive Media Technology Engineering and Research Center of Universities in Jilin Province”, “The National Demonstration Base for Integration of Education, Research and Industry”, and “The Animation Research Base of Jilin Province”. It has created a Strategic Alliance of Technical Innovation for Animation and Comics Industry in Jilin Province with 21 universities and enterprises and undertaken Planning Projects of National Scientific and Technological Supporting Programs and Planning Projects of Jilin Provincial Scientific and Technological Developing Programs. The JAI also constantly strengthens its ability in scientific and technological innovation, and technicalization of creative products so as to provide strong power for the culture creative industry.

The JAI actively expands international education. It has organized about 30 summits and forums such as “China Jilin International Animation, Comics & Games Forum” and “Global Longxi NOVA Annual Summit for Advertising Creation”, “China’s Culture Industry Summit”, “China - Korea Film and Media Summit Forum” and other cultural industry submits and forums. It has invited about 1000, home and abroad, well-known experts and scholars and foreign ambassador, ministers, counselors, consul generals to communicate and teach, and invited over 400 visiting professors and special professors with high expertise home and abroad. The JAI has appointed Chang Guangxi, who is the original artist of the first animation in China, Uproar in Heaven, director of Lotus Lantern, and former chairman of Shanghai Animation Studio; Jin Daiqiang, international graphic designer, Cai Zhizhong, international comics master, Robert Blalack, who won the Best Visual Effects in 1978 Academy Awards for the Star Wars, and other experts, 424 in total, to be the guest professor in Jilin Animation Institute.

The JAI is making a new comprehensive progress of “innovation, creation, excellency and entrepreneurship”, taking the advantage of schooling characteristics and abundant resources to gradually complete and optimize the innovation & entrepreneurship and their coexistence system construction. It has established creation & entrepreneurship incubator platform to provide current students with comprehensive support to start up their own business. In this way, it could improve the students’ innovation ability and entrepreneurship, and increase their capability to meet the social practice and market requirement. It intends to create the “Creative Silicon Valley”, and “Entrepreneurship Silicon Valley” to deepen the special feature of innovation and entrepreneurship.

Many works from our teachers and students have won great awards in domestic and abroad. Such as the highest award of the Chinese animation industry – “The Monkey Award”; and others awards and prizes such as “The Magnolia Award” of Shanghai International Film Festival; the “Best Film Award” in 14th Japanese Hiroshima International Animation Festival”; “Gold Award” presented by China Creative Design Yearbook; “Nomination Award” of Red Dot Design Award from German, which is the highest authority in industrial design internationally; “Gold Award” presented by China International Advertising Festival; “Top Prize Award for Outstanding Plays” of China Campus Drama Festival; “Chinese Best Game Producer and Best Creative Award”; and “Top Prize” of Chinese College Students Online Photography Contest. The 3D animated film Frog Kingdom produced by our teachers and students, has won Best Action Choreography and Best Scriptwriter in “Tianma Cup Award”, “Changbai Mountain Art Award” in Jilin Province, “Five Ones Project Award” of Publicity Department of CPC, the “Best Animated Film Award” in China Cultural Art Government Award of Ministry of Culture and it is the only one animated film in China that been selected in the 8th Asian Pacific Film Festival for the “Best Animation Award”.

The JAI has been rated as “National Animation Education and Research Base”, “National Animation Industry Base”, “National Cultural Industry Demonstration Base” and “National College Students Creativity and Entrepreneurship Project Unit”. It has been reviewed as “Top 10 Animation Educational Institutions in Pan Asia-Pacific Area” together with Communication University of China and Beijing Film Academy. “It is a college with thought, specialty and potential and a successful example of private colleges in China”, eulogized by industry experts.

These years, leaders of the relevant department at different levels have paid much attention and support on the development of the JAI. Many central leaders such as Wu Bangguo, Wen Jiabao, Jia Qinglin, Li Changchun, Liu Yunshan, Liu yandong visited the JAI, and given high credit for our schooling characteristics, the integration of education, research and industry, as well as the achievement we won. In future development, Jilin Animation Institute will continuously deepen the mode of integration of education, research and industry, push connotation development, and strengthen the core competitive power. Jilin Animation Institute will strive for the goal of building a century-old prestigious institute which ranks first in China and well-known in the world.