Recently, Version 3.0 of Changbai Awakening, a game-based e-commerce project jointly developed by faculty and students of Jilin Animation Institute (JAI), made its debut at a creative market on Xinmin Street in Changchun and at an on-campus entrepreneurship market. Through the integration of on-campus and off-campus experiential settings, the project has created value across multiple dimensions, including game promotion, user growth, entrepreneurship training, and support for local farmers.
Changbai Awakening is an important outcome of JAI's commitment to its distinctive educational model of integrating academic research, education, and industry, as well as its continued efforts to promote the integration of technology and the arts and cultivate interdisciplinary innovative talent. The project team continues to refine and upgrade the game and expand its outreach, accelerating the implementation of innovation and entrepreneurship initiatives for university students, contributing to the development of Jilin’s culture and tourism industries, and supporting rural revitalization in the province. Version 3.0 of Changbai Awakening was showcased at the Xinmin Street Creative Market in Changchun, where visitors were introduced to the latest updates, new features, and distinctive gameplay. Local residents and young visitors stopped by to experience the game and participate in interactive activities. This innovative offline experience brought Changbai Awakening beyond the campus and closer to the public, generating greater visibility and engagement. During the event, the number of newly registered users increased significantly, while user activity and retention continued to rise, further strengthening the market presence and public recognition of the game’s e-commerce platform.
Xinmin Street Market Scene
The Xinmin Street market was livestreamed and operated by the Changbai Fengjing student entrepreneurship team. Making full use of their expertise in e-commerce livestreaming, the students were responsible for livestreaming the event and introducing featured products.
Through real-time livestreams, the team showcased the atmosphere of the market, introduced the game's innovative gameplay, and highlighted local products and specialties from Jilin. By adopting a youthful yet professional communication style, the students expanded the project's reach and created a two-way connection between offline experiences and online engagement.Through hands-on experience in a real market environment, the Changbai Fengjing team strengthened its capabilities in brand operations, event coordination, livestream promotion, and traffic conversion. Their work demonstrated the enterprising spirit of contemporary young people and their ability to apply what they learn through practical action.
On-campus Entrepreneurship Market Scene
Looking ahead, Jilin Animation Institute will continue to deepen the integration of education and industry. Leveraging the Changbai Awakening game-based e-commerce project, the university will cultivate entrepreneurial talent and encourage students to build their careers in Jilin by applying their professional expertise. Through digital entertainment, JAI will contribute to the development of Jilin's culture and tourism industries and support rural revitalization through youth entrepreneurship, contributing the energy and creativity of young people to the region’s high-quality development.
