On June 1, 2026, the 2026 Jilin Province University "Joint Entrepreneurship and Integrated Development" series event was held at the Jilin Animation Institute.Under the theme"Fostering New Quality Productive Forces through Cross-Disciplinary Innovation; Bridging Art and Technology for the Future,"the event was guided by the Jilin Provincial Department of Education, the Jilin Provincial Department of Human Resources and Social Security, and the Jilin Provincial Department of Industry and Information Technology. The event was organized by the Jilin Provincial University Graduate Employment Guidance Center, the Jilin Provincial University Student Employment and Entrepreneurship Association, and the Jilin Province University Innovation and Entrepreneurship (Cultural and Creative) Alliance. It was co-hosted by Jilin Animation Institute, Northeast Normal University, Yanbian University, and Jilin Agricultural University.
The opening ceremony was attended by a distinguished delegation of government officials, industry experts, academic leaders, and representatives from the media. Government leadership and department representatives included Liu Xuejun, First-level Inspector of the Jilin Provincial Department of Education; Lu Min, Second-level Inspector of the Jilin Provincial Department of Human Resources and Social Security; Shan Jisi, Deputy Director of the Jilin Provincial Employment Service Bureau; Guo Yi, Deputy Director of the Jilin Provincial Talent Exchange and Development Center; and Tian Yanming, Director of the Entrepreneurship Service Division of the Jilin Provincial Department of Industry and Information Technology. They were joined by relevant officials from the Student Affairs Division of the Jilin Provincial Department of Education, the Entrepreneurship Development Guidance Division of the Jilin Provincial Employment Service Bureau, and the Entrepreneurship Guidance Division of the Jilin Provincial Talent Exchange and Development Center.
Expert and academic guests in attendance included Zhang Qiang, Board Member of Beijing Wanxue Education Technology Co., Ltd. and member of the Ministry of Education’s National Employment and Entrepreneurship Advisory Committee for College Graduates; Chen Libin, Deputy Director of the Practical Teaching Center at Xi'an Jiaotong University and member of the same National Advisory Committee; Sun Chang, General Manager of China Technology Exchange Co., Ltd.; Jin Yaoguang, Vice Chairman of Hunan Huishiwei Intelligent Technology Co., Ltd. and member of the same National Advisory Committee; Xie Lingdong, Deputy General Manager of Digital Copyright Business at the China Technology Exchange; and Xu Ye, Vice President of Jilin Medical University.
The host institution was represented by Zheng Liguo, Chairman and President of Jilin Animation Institute; Yue Wu, Party Committee Secretary and Inspector; Liu Xin, Vice Chairman; and Liu Zhenhua, Executive President. The ceremony also hosted faculty and student representatives from 35 universities across Jilin Province along with various news media members. The event was presided over by Liu Zhenhua, with a keynote speech delivered by Liu Xuejun and opening remarks offered by Zheng Liguo.
Liu Xuejun stated that in June 2023, under the guidance of the Provincial Department of Education, Jilin Animation Institute spearheaded the establishment of the Jilin Province University Innovation and Entrepreneurship (Cultural and Creative) Alliance. By pooling the resources of 60 universities across the province, the Alliance has successfully built a provincial-level collaborative development platform for innovation and entrepreneurship in the cultural and creative sector.Over the past two years, upholding the philosophy of "Joint Entrepreneurship and Integrated Development," the Alliance has engaged universities, enterprises, and venture capital institutions to create signature provincial-level events such as the Jilin "Alliance Cup" Innovation and Entrepreneurship Competition and the university student entrepreneurship market. More than 100 regular activities—including innovation and entrepreneurship competitions, campus tours, project roadshows, and school-enterprise matchmaking—have been held. These efforts have gathered over a thousand entrepreneurial projects and engaged more than 10,000 faculty members and students. Through these initiatives, the integration of industry and education has deepened, and cooperation between universities, local governments, and enterprises has become increasingly substantive. This has fostered a development landscape characterized by shared resources, complementary advantages, and mutual benefit, effectively improving the quality and efficiency of cultural and creative innovation education across the province, and laying a solid foundation for industrial upgrading, talent retention, and the success of youth in Jilin. Liu Xuejun emphasized that this event aligns closely with the national innovation-driven development strategy and focuses on the core theme of "retaining talent in Jilin through entrepreneurship to drive employment." It precisely meets the trend of high-quality, cross-disciplinary development in the cultural and creative industries. He expressed his hope that universities across the province would take this opportunity to further inspire the innovative thinking, entrepreneurial vitality, and potential of students and faculty. By doing so, they will facilitate the transformation and upgrading of campus creative and sci-tech achievements from imaginative ideas into tangible realities, thereby injecting a continuous stream of youthful energy into the high-quality development of Jilin’s cultural and creative industries and the cultivation of new quality productive forces.
Zheng Liguo stated that this event serves as a concentrated showcase of the innovation and entrepreneurship achievements in the cultural and creative fields across Jilin’s universities. It is a vital initiative designed to align with the broader landscape of Jilin's comprehensive revitalization while promoting a systematic and comprehensive integration of innovation and entrepreneurship. Centered on the theme of "Joint Entrepreneurship and Integrated Development," the event focuses on the upgrading of cultural and creative industries, the integration of art and technology, and practical innovation, bringing together projects, resources, and talent to inject new momentum into innovation and entrepreneurship throughout the province’s higher education institutions.Jilin Animation Institute has consistently integrated innovation and entrepreneurship education throughout the entire talent cultivation process. Guided by the core culture of "Innovation, Creation, Excellence, and Entrepreneurship" (the "Four Creations"), the school has steadfastly advanced the integration of learning, research, and production, as well as the deep fusion of industry and education, professional and entrepreneurial training, and technology and art. In 2022, the school was successfully approved as a construction unit for a "National-level Innovation and Entrepreneurship College." It continues to deepen its "Grand Teaching System" for industry-education integration, leveraging five provincial-level engineering centers to strengthen support for frontier technologies such as artificial intelligence, virtual production, and real-time rendering, thereby building a cross-disciplinary system guided by market-oriented projects. The school is currently accelerating the construction of its Shuangyang Industry-Education Integration Campus, establishing a new model for a national-level innovation and entrepreneurship college. By developing functional spaces such as global roadshow centers and youth entrepreneurial communities, the institute practices an integrated philosophy of "Education + Culture, Technology, Art, and Market," striving to build a "front-store, back-factory" entrepreneurship model that promotes the fusion of new technology and art while driving consumption upgrades.Zheng Liguo further noted that artificial intelligence is currently reshaping industrial structures, driving consumption upgrades, and catalyzing entirely new business forms with unprecedented depth and breadth. In the field of cultural and creative industries, in particular, the success rate of entrepreneurship is rising due to the support of new technologies, making the lightweight "one-person company" entrepreneurial model a tangible reality. Looking to the future, Jilin Animation Institute will continue to be led by new technologies to promote new consumption and the upgrading of new business formats. The school will fully implement a new partnership model to build a global entrepreneurship consortium and deepen the collaborative creation mechanism of the Jilin Province University Innovation and Entrepreneurship (Cultural and Creative) Alliance. He expressed his hope that this event would serve as a new starting point to gather collective wisdom, foster the bidirectional empowerment of technology and art, shine a spotlight on Jilin’s innovation and entrepreneurship brand, and boost the high-quality development of the cultural and creative industries.
During the opening ceremony, Huang Jianfeng, Deputy Director of the Digital Animation Technology Engineering Research Center at Jilin Animation Institute, presented the "Animation Universe" platform. This collaborative innovation and digital entrepreneurship platform was jointly developed by the Jilin Animation Institute and Jilin Jidong Pangu Network Technology Co., Ltd. Huang explained that "Animation Universe" focuses on the digital transformation of the cultural and creative sector. By integrating high-quality resources and streamlining transformation pathways, the platform provides faculty and students across the province with comprehensive digital support. This support spans the entire entrepreneurial lifecycle, including AI tools, project incubation, resource matchmaking, project showcases, and professional entrepreneurial services, effectively empowering the efficient implementation and rapid growth of creative projects.
Following the opening ceremony, Zhang Qiang, Chen Libin, and Jin Yaoguang delivered keynote speeches titled, respectively, "Cultivating Creative-Based Innovation and Entrepreneurship Talent and Building a System for Joint Entrepreneurship and Integrated Development," "An Analysis of National-level Innovation and Entrepreneurship Competitions: Gold Medal Case Studies and Preparation Strategies," and "AI Reshaping Reality: Entrepreneurship and the Future."
Zhang Qiang systematically elucidated a three-dimensional competency model centered on creativity and its full-process cultivation pathway. He provided an in-depth interpretation of the "Joint Entrepreneurship and Integrated Development" system and the "new partner" business model, offering a clear roadmap for universities to build their innovation and entrepreneurship mechanisms. Chen Libin drew upon numerous real-world competition cases to break down effective preparation strategies. His presentation was highly practical and actionable, providing clear guidance on how to enhance competitiveness in professional contests. Starting from the underlying logic of AI technology, Jin Yaoguang used vivid examples to demonstrate how artificial intelligence is reconstructing the creative, cultural tourism, and digital industries, pointing toward new paths for youth entrepreneurship through technological application and cultural empowerment.
These three keynote speeches balanced forward-looking theoretical perspectives with practical, on-the-ground guidance. They provided fresh insights for young students to overcome cognitive barriers regarding entrepreneurship and helped optimize the innovation and entrepreneurship talent cultivation systems within universities.
During the entrepreneurship project roadshow, high-quality projects from eight universities were showcased, including Jilin University, Northeast Normal University, Changchun University of Chinese Medicine, Jilin University of Finance and Economics, Jilin Jianzhu University, Changchun Institute of Technology, Jilin Animation Institute, and Jilin Vocational College of Transportation. The roadshow followed a "project presentation + expert critique + interactive exchange" format. After each presentation, experts provided targeted feedback and guidance on the spot, helping project teams refine their proposals and connect with industrial resources to effectively facilitate the practical application and commercial transformation of their results.
Concurrent with the event, the Entrepreneurship Market brought together 121 high-quality projects from 11 universities across the province. Covering diverse fields such as cultural and creative design, intangible cultural heritage preservation, digital technology, traditional Chinese medicine and health, specialized agricultural products, and original IP development, the market served as a concentrated showcase of the latest achievements of Jilin’s universities in cultural creativity, technological innovation, and the transformation of research outcomes.
This series of events has established a collaborative platform for innovation and entrepreneurship that fosters interconnection, resource sharing, and mutual success for all universities in the province. By effectively breaking down the barriers between talent cultivation, technological innovation, and industrial development, the initiative leverages an innovative model of cross-disciplinary art and technology integration, school-enterprise collaboration, and inter-collegiate cooperation. These efforts have successfully activated new vitality in Jilin's cultural and creative sector, tangibly enhanced the innovative practice abilities and core entrepreneurial literacy of students, and incubated a number of high-quality cultural and technological projects, thereby deepening the collective efforts of the province's universities in fostering innovation and entrepreneurship. Moving forward, the Jilin University Innovation and Entrepreneurship (Cultural and Creative) Alliance will continue to delve into the development paths of art-tech integration, industry-education fusion, and the combination of professional and entrepreneurial training. By refining the youth innovation and entrepreneurship cultivation system, gathering youthful wisdom, activating innovative momentum, and cultivating fertile ground for entrepreneurship, the Alliance will guide more young students to root themselves in Jilin, innovate, and start businesses, ultimately empowering the high-quality upgrading of Jilin’s cultural and creative industries and contributing to the comprehensive revitalization of the province through the power of youthful innovation.
