Recently, the 2025 Spring Competition of the "China University Advertising Art Festival Academy Award" successfully concluded. In this highly competitive national event for advertising students, Jilin Animation Institute stood out with its exceptional creative designs and solid professional expertise. The institute secured three major awards—one Gold, one Silver, and one Bronze—fully demonstrating its profound heritage and formidable strength in the field of creative design education.

      In this competition, Zhang Yumeng, a student from the Department of Visual Communication Design at the School of Design and Products, Jilin Animation Institute, swept two prestigious honors—the Gold Award and the Most Popularity Award in the "An-Yini" category for the work "An-Xiaobai: IP Character Design for An-Yini." With its unique creative concept and exquisite design techniques, the project also performed exceptionally well in the competition's derivative communication contest, securing a Bronze Award. Additionally, You Jingxiao received the Silver Award for the work "Huo Yuanyuan IP: Derivative Product Design for Tasly Huoxiang Zhengqi Dropping Pills." This piece stood out for its innovative design philosophy and rich cultural connotations.

      The stellar performance of Jilin Animation Institute students in this competition is not only a brilliant showcase of their individual professional capabilities but also a direct result of the school's long-standing commitment to practical teaching and its philosophy of encouraging innovation and creation. The institute has consistently prioritized the cultivation of students' practical skills and innovative thinking, providing a wealth of hands-on opportunities and platforms for self-expression through various industry-linked initiatives. These outstanding achievements serve as both an affirmation of the students' individual hard work and high recognition of the school's overall educational and pedagogical successes.

      Looking ahead, Jilin Animation Institute will continue to leverage high-level competitions as a cornerstone to further optimize its practical teaching system. The institute remains dedicated to providing students with more opportunities for hands-on experience and public exhibition, empowering more young talents to shine in the fields of art and creativity. By doing so, the school aims to cultivate a steady stream of outstanding professionals who possess both creative vision and practical expertise for the industry.