In order to get closer communication with the international culture contents, Zheng Liguo, Chairman, President of JAI, Wang Qiang, the executive director of China Cultural Chamber of Commerce for the Private Sector and the co-founder of Zhen Fund, Wu Jianrong, Chairman of the Board of Zhe Jiang Zhong Nan Holding Group, Zhao Cheng, Secretary General of China Cultural Chamber of Commerce for the Private Sector and editor in chief of Baidu and Wang Zhuoya, Deputy Secretary General of China Cultural Chamber of Commerce for the Private Sector were invited to attend Busan Contents Market (BCM) on May 11th, 2016.

From May 11th to 14th , 2016, the 10th Busan Contents Market (BCM) was held in BEXCO. As a commercial ceremony of film and TV, BCM displayed diverse contents, like TV series, animation and comics and documentary, etc. And the citizens can also attend the ceremony.

In the period, Peng Fei, Deputy Manager of Jilin VIXO Film, TV and Media Co., Ltd was invited to deliver a 20-minute speech about “Frog Kingdom” at the BCM Global Pitching.

In BCM, many organizations and enterprises related to film and TV contents from all over the world have shown and explained their works. The delegation of JAI discussed with many studios and companies, like Korean Gaier Studio, Korean Coan Studio, Korean Epican Company and Indian Green Gold Company. Among them, JAI and Gaier Studio reached an initial cooperative agreement.

In the era of integration of broadcasting and communication, Busan is the center of world new media and contents industry. BCM has become a commercial ceremony of international Korean broadcasting and TV contents. On the contents supply side, new media platforms have made IP popular, which motivates the industries to deeply develop the contents, and freely transform IP into literature, film, TV, animation and comics and games, thus yielding enormous economic and social results. On the consumption side, Chinese contents industry enters into a golden era. The rising 300 million middle class people in China are more willing to pay for the the good contents, which not only increases the revenue of industry, but facilitates the positive recycle of “producing good contents—the audiences pay—producing good contents”. Therefore, it will be good for sino-Korea cooperation. And the cooperation between China and Korea will play an important role in the development of Asian film and TV industry.